Content Creation

A beautiful website whose copy speaks to no one is like a smartly fitted-out shop with no salesperson. Content is the part of your website that actually talks to the customer: it explains, persuades and leads them to a purchase or an enquiry. What's more, content is largely what decides whether people find you in Google search at all.

Our content specialists write copy that does two jobs at once: it speaks to the reader and it works for SEO. Combining those two goals is a skill — copy crammed with keywords puts the reader off, while beautiful copy that lacks the right words stays invisible to search engines. We find the balance.

Content writing starts with research: who your customer is, the language they speak, the questions they ask and what they search for in Google. Only once that is clear do we start writing. As a result, the copy doesn't repeat generic phrases but answers the real questions your customers ask, and highlights exactly the aspects of your service that matter to them.

Content isn't just website copy. It's also product descriptions in an online store that help sell and appear in search, articles that attract visitors, and copy for ads and emails. We create content that fits into a single brand voice across every channel.

Like everything else, content is part of teamwork. The content specialist works together with the SEO specialist, the designer and the programmer, because the placement, length and formatting of the text affect the result just as much as the words themselves.