Design Development

Graphic design is the art of combining images and text in advertising materials, books and magazines. That is the official Oxford definition of the term — yet it seems to need a small addition, because today graphic design covers a far wider field, websites included.

In that context, graphic design on a website helps create a balance between text and various visual elements, such as icons and photographs. For a website to help reach a company's goals, it is essential to make sure its design is built in line with the company's style guide.

A graphic design style guide is created to define the boundaries and variations of a design — how to use the logo, which colours to use, how to use icons and so on. It both eases and complicates the graphic designer's work. By following the style guide, the designer imposes limits on themselves. Without a set of pre-defined rules it is far easier to wander off and create something entirely abstract. On the other hand, a designer may have brilliant, creative ideas for a particular campaign or even a website, only to find they can't be carried out because the style guide doesn't allow it.

In this way, graphic design that is defined and described in advance in a style guide helps a company keep a consistent look across its product packaging, web banners, magazine ads, business cards, emails and more.

Our team's graphic designers have years of experience and broad expertise. They have both contributed to creating style guides for various companies and built website designs based on style guides provided to them. What's more, a graphic designer has extensive knowledge of the proportions and relationships between elements in visual materials — things you may never even have thought about, yet which can influence how online users perceive the design on your company's website.

Did you know that the designer of a well-known social media's thumbs-up icon spent several weeks developing it, even though it might look like a few minutes' work? Whether a different design would have had negative consequences, we will most likely never know.

The results achieved with a graphic design solution can be hurt by many other factors, too — a poor choice of font, an unsuitable colour combination, too much text, too few images, low-quality images, clashing styles, too much information and so on.

Professional graphic design for a website and other visual materials can be one of the keys to your marketing success!